Insights, Strategies, and Stories for Founders
Our blog is where we share practical guidance, brand and marketing insights, and lessons from helping over 700 founders launch, evolve, and grow worldwide. Whether you are just starting out or stepping into your next level, you will find inspiration and strategy designed to support your journey.
How to Know It’s Time to Redesign Your Brand and Website
Your brand and website are often the first impression people have of your business. But as your company grows, your visuals, messaging, and strategy can start to fall behind. If your online presence no longer reflects who you are or the level of success you’ve achieved, it might be time for a brand and website redesign.
In this guide, we’ll explore the signs that it’s time to refresh your brand, why redesigning is a strategic move for growth, and how to approach the process with clarity and confidence.
AI Creativity vs Human Creativity: How to Use Both To Grow Your Business
In this article, we’ll explore the core differences between AI creativity and human creativity, and why your intuition, emotions, and lived experiences still matter more than ever. We’ll share practical ways to blend both worlds to grow your brand with authenticity, purpose, and scale.
How to Use Seasonal Content to Drive Website Traffic and Sales over the Holidays
It’s holiday season; and your audience is actively searching for gifts, inspiration, and solutions. This guide shows product-based businesses, creatives, and coaches how to plan, share, and optimize seasonal content that connects, converts, and brings in consistent traffic through key seasonal moments.
How to Write SEO-Friendly Blog Posts That Rank well
Writing SEO-friendly blog posts is about more than keywords; it’s about creating content that ranks and resonates. In this guide, we share a three-phase process that blends research, writing, and after-care so your posts are optimized from start to finish. You’ll also learn tips on brand voice, topic coverage, interlinking, and technical SEO to make your content stand out.
The Psychology of Buying: What is it and How To Use it Ethically
This article explores the psychology of buying and how understanding buyer behavior can lead to more ethical, aligned marketing. You'll learn about different buyer types, emotional drivers, and how to tailor your messaging without manipulation. Perfect for conscious marketers and service providers who want to sell with empathy, not pressure.
How to Redesign a Website Without Losing SEO Ranking
Redesigning your website can feel exciting but also risky if you’ve worked hard to build SEO visibility. This guide walks you through preserving URLs, redirects, and content while improving design and user experience. With clear steps and expert insights, you’ll learn how to refresh your site without losing the traffic and rankings you’ve earned.
Instagram posts are now searchable on Google
Your Instagram content is now searchable on Google. This article helps you understand how to optimize your content and be discovered through Google.
Creating Content That Converts: What Most Founders Miss About the Buyer Journey
Visibility is just step one. This article helps you understand what types of content guide a dream client from awareness to trust to action.
Soulful Strategy Meets Social: How to Create Organic Content That Builds Trust & Grows Your Brand
Learn how to create strategic social media content that aligns with your broader marketing goals.
Magnetic Marketing: How to Attract Your Dream Clients with Soulful, Strategic Content
Learn how to attract your dream clients with content that connects. In this article, we show you how to define your ideal client and build a soulful strategy that truly resonates.
From Vision to Reality: How to Create a Brand Identity That Resonates & Sells
Learn how to create a brand identity that resonates, builds trust, and drives sales. Follow these key steps to craft a brand that stands out.
Trusting Your Gut: The Importance of Intuition in a Purpose-Led Business & Life
How to distinguish, trust, and balance your intuition with strategy and logic.