Insights, Strategies, and Stories for Founders

Our blog is where we share practical guidance, brand and marketing insights, and lessons from helping over 700 founders launch, evolve, and grow worldwide. Whether you are just starting out or stepping into your next level, you will find inspiration and strategy designed to support your journey.

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How to Know It’s Time to Redesign Your Brand and Website

Your brand and website are often the first impression people have of your business. But as your company grows, your visuals, messaging, and strategy can start to fall behind. If your online presence no longer reflects who you are or the level of success you’ve achieved, it might be time for a brand and website redesign.

In this guide, we’ll explore the signs that it’s time to refresh your brand, why redesigning is a strategic move for growth, and how to approach the process with clarity and confidence.

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How to Write SEO-Friendly Blog Posts That Rank well

Writing SEO-friendly blog posts is about more than keywords; it’s about creating content that ranks and resonates. In this guide, we share a three-phase process that blends research, writing, and after-care so your posts are optimized from start to finish. You’ll also learn tips on brand voice, topic coverage, interlinking, and technical SEO to make your content stand out.

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The Psychology of Buying: What is it and How To Use it Ethically

This article explores the psychology of buying and how understanding buyer behavior can lead to more ethical, aligned marketing. You'll learn about different buyer types, emotional drivers, and how to tailor your messaging without manipulation. Perfect for conscious marketers and service providers who want to sell with empathy, not pressure.

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Business Team Meraki Business Team Meraki

How to Redesign a Website Without Losing SEO Ranking

Redesigning your website can feel exciting but also risky if you’ve worked hard to build SEO visibility. This guide walks you through preserving URLs, redirects, and content while improving design and user experience. With clear steps and expert insights, you’ll learn how to refresh your site without losing the traffic and rankings you’ve earned.

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